oo many size 10 sneakers in one market, when it’s
yaya2017 (IP Logged)
30 May, 2019 02:33
Beyond educating its customers on sizing, Nike Air Max 270 Femme Blanche and hopefully helping more people avoid injuries from wearing Nike Air Pegasus 83 Mujer the wrong size shoe, this technology could also be a financial boon for Nike, with its dominant position in the sneaker industry.According to NPD Group sports analyst Matt Powell, Nike is the No. 1 Nike Air Max 95 Femme footwear brand in the U.S. in terms of sales, www.ranchmistral.fr representing roughly one-third of the market, ahead of Adidas, with 11% of the market, and Under Armour. It also remains really www.juliengauthier.fr hot among teens with money to spend.“Nike is not in any danger of giving up No. 1 by any means,” Powell said. “The consumer today is looking Nike Air Max 95 Femme for unique products,” which Nike continues to churn out, he said.However, Adidas, while it still holds a smaller share of the U.S. market, has been growing sales in the U.S. at a faster rate. In its latest reported quarter, Adidas said North America sales grew by more than 11%, compared with a 7% gain in Nike’s sales in the Nike Air Max 2017 Femme region. Adidas ZX Flux Womens

Adidas is also ramping up for a sneaker collaboration with Beyonce, which is expected to generate momentum in the Adidas Superstar Womens U.S.In 2018, 64% of Nike brand revenues came from footwear — shoe sales were $22.27 billion out of $34.49 billion in total Nike Air Max Tavas Mujer sales. That doesn’t include sales from Converse, which operates as a separate business within Nike, and so Converse sneakers Nike Air Max 97 Mujer won’t be compatible with Nike Fit.Shoe sales were up 6% last year, excluding currency changes, thanks to strength in running, Nike said. Adidas NMD Womens But that was less than the 8% growth in footwear revenues in 2017, as Nike didn’t sell as many Jordan shoes in 2018.When testing Nike Fit in Adidas ZX 850 Womens stealth in three markets — Seattle, Pasadena, California, and Dallas — Martin said the company noticed conversion rates increased for the people who used Nike Fit to find the right shoe size, meaning those Nike Air Max 1 Femme people were more likely to leave the store with a bag in their hands.

They were also more likely Nike Air Vapormax Femme to come back Adidas ZX 750 Femme later and buy another pair of shoes. Nike said returns were down at those stores. And associates spent less time running Nike Air Max 1 Mujer back and forth to the stock room to gather other sizes.It can also help Nike stock the right inventory. Martin explained that Nike Air Max 270 Mujer Nike, like many shoe brands, typically ships shoes in bulk to different regions based on a standard “curve” that’s long predicted for Adidas ZX Flux Dam the industry how many people typically wear each shoe size. But he said that curve is not as exact as it could be. And so it’s easy for Nike Air Presto Womens companies to end up with too many size 10 sneakers in one market, when it’s really the 9 that more of those people need to be wearing, for example. Data gathered from Nike Fit should help the company make its own curve of sorts.


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